Can Print media survive by the assistance of the latest technology-Augmented Reality?
Augmented Reality is an interesting feature in print media that is capable to keep readers engaged with the printed page, it enables the additional layer of information like video, images, animation or some unexpected contents which cannot be added to the printed page due to it’s limitation, however new technologies ever surprises the audience by it’s uniqueness and other unavoided and advanced features which forces the people to adopt it in daily life to smoothen the current process.
Augmented Reality is one of the new technology is in the process to get a space of human life in every aspect such as Education, Entertainment, Gaming, Print media, Smart packaging, Product Branding, Automobile industry, Fashion designing, real estate and much more, the technology is covering almost all the industries by providing upgraded layer of information which enables and enhance the user experience and engagement towards any object or subject.
As our heading defining the Print media, hence we would like to move towards the topic that how it will be beneficial for the print industry to adopt the AR technology to survive.
To make you further understand the technology we will be putting you into a few of the activities which as a users are doing on a daily basis, like newspaper reading books, reading, novel reading, magazine reading is a part of daily life.
How Augmented Reality works with Print Media?
When augmented reality is used with a newspaper, magazine or any printed object, a photo in an article is scanned by the mobile camera with the assistance of mobile App. The AR software/application identifies the photo and then loads related digital content. The content is displayed on the screen of camera view. It’s frequently situated over the filtered photograph so the advanced substance seems to have supplanted the photograph.
Presently the substance that is loaded is oftentimes a video, there are numerous different conceivable outcomes like a photographic display, the most recent news updates or game scores, related online networking data, instructive animations, extra realities, an application guide, a Food menu, a competition section, or a reservation page for a unique occasion are for the most part of feasible utilization for daily paper AR.
Now Imagine some few additional things in will added to the content which you are reading then what will be your reaction? If I we are not wrong, it will amaze you with its uniqueness and attractiveness which will engage you to more curiously knowing about the subject you are reading, just because of the addition of some live example through video, animation etc. Which will be really a good example of bridging between one tradition to another.
Newspapers around the world has taken the technology as an attempt to enhance their product reach, however, there are lots of newspapers are getting this technology as a trial base. The print industry just wanted to be ahead in digital appearance of their product altogether they just wanted to increase the number of their audience as well with this technology especially for youngsters who can be students, researchers, or anybody who is curious enough to gain the knowledge.
The reader must have the smartphone having working internet connection to experience the Augmented Reality feature to read the newspaper, magazine etc.
Augmented Reality in print media works on image recognition with the help of the augmented reality app by camera enabled smartphone. AR app scanning an image printed on the page and display the content which was loaded with the image content appear as an overlay on the image scanned with additional information.
How Augmented Reality can re-energize the print industry?
As we are moving towards green initiative, and increase of digital platform in daily life, printing industry is not in safe mode, however, it can be re-energized by bridging between the printing industry and technology by promoting Augmented Reality in Printing industry.
By introducing augmented reality in print industry will not only be beneficial for greener environment, but also will be more successful amongst users to gain the extra layer of information which is interesting and engaging in terms of a user experience and will definitely be a milestone for the print industry.
In today’s fast-paced, information-overloaded world, the attention of the reader towards print industry has reduced drastically. Readers and print consumers are attracted and engaged with content that is energetic and attention-grabbing. The visualization and overlay of digital content like video, audio, and interactive 3D animations on the print materials, added a new dimension to their experience towards print industries resulted to survive in this competitive era, Print segment needs to move immediately towards adopting the technology before it’s too late.
