7 Powerful Features of Virtual Showroom adding value to Brands
The new normal is here and the market is witnessing an overall shift from physical to virtual. In-store product trials turned virtual try-on, in-person events are now virtual events and on-ground stores are made digitally available as virtual showrooms.
Brands are businesses are adapting virtual technology to meet their consumers’ demands. Delivering customers with a convenient platform to offer them an interactive shopping experience that could replace the physical experience.
This new year is all about brands taking a resolution to virtualize their business to power their consumers with a modern shopping experience. Here we will discuss some of the advanced features of Yeppar virtual showroom
#1 Immersive Experiences
Imagine your consumers walking into your store or showroom to shop their favorite products, and the interesting thing is that they don’t even have to step out of their homes. They could interact with your brand, sales rep, and even with 3D models of your products, on their device. Digitally showcasing your products and collection in a unique way.
Virtual brand showrooms enhance interaction between retailers and customers to highlight the digital showcase of products, which could be available for 360-degree visual access. From a pair of shoes to an SUV, the consumers could have an overall look in and around it.
#2 Markers & Hotspots
Be it B2B or B2C, virtual showroom offer a cakewalk for the visitors to find your products from different corners of the digital environment. From markers to hotspots, your customers could easily reach the destination with a few taps on the screen to find what they are looking for.
Markers point out the direction towards each product section so that the visitors could quickly navigate through the virtual surroundings to reach their desired product section as they enjoy the immersive experience. Whereas the hotspots would instantly drop them to the area where the products they are seeking is showcased, to save their time.
#3 Easy Custom Elements
Yeppar’s virtual showroom solution is designed to deliver, with customizable elements that involve no technical skills. The solution is easily configurable with your idea of store plan and assortment to make it available to your clients worldwide.
Elements like pre-built templates to structure every page, the admin can conveniently customize the virtual showroom to go perfectly with your brand. The developers could even provide you with a dedicated template to add your brand’s elements to make your virtual showroom outstanding.
#4 Reports & Analytics
Virtual showrooms collect data from users around the world to power you with the purpose to take your virtual showroom for the best. It gives you easy access to all those useful data, from what users are viewing, downloading, and even the products they added to the wishlist so that you could remarket it to them at the right time.
With daily reports and insights into the activities of buyers, you could always level up for the future. Engage buyers with what they like to buy and what’s similar to their preferences to increase the probability of sales.
#5 Socially Shareable Content
Social media is a highly capable platform to make a brand viral all over the globe. A brand can do magic by delivering an appealing customer experience and encourage them to share it on social platforms like Facebook and Instagram.
Enabling social shareable content with a virtual showroom allows your users to freely share the product or even their virtual shopping experience with their family and friends to give you additional exposure. This might be slightly irrelevant for B2B brands, but it could do magic for brands and retailers directly selling products to the end-users
#6 Chat Options
Even though all the product sections are marked and detailed descriptions of each product are accessible with just a click on the 3D model of the same, clients or customers may have a tendency to know more about it. With multiple chat options like text, audio, and video calls, they could easily get in touch with your sales reps to gain more knowledge about the product.
Also, the sales representatives can understand the requirements of the client/customer to suggest them a different product by directly sending them the redirecting link to that particular product page, making shopping easier for them.
#7 Universal Compatibility
Taking high-end visual graphics to screens of all sizes ain’t a tough task with Yeppar’s virtual showroom solution. Even if it is to be published on your website or as an entirely separate app, Yeppar never lets you compromise on the immersive visualization, so that your clients and customers enjoy the interactive game-like experience at the comfort of their personal space.
Users could conveniently have access to your virtual showrooms on their smartphones, tablets, and PCs, be it Windows or Mac. Immerse your customers into a branded virtual experience where they can explore your products and get closer to your brand than never before.
Winding Up
Taking your consumers through the virtual showroom is engaging, but educating your sales team to use the platform for convenient customer interaction is also important. A virtual showroom could definitely take your brand to a global audience with the digitally available resource and product library.
Keep upgrading with time and customers’ habits, to stay closer to the audience and a step ahead of your competitors.
